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Macon F. Brock Jr. ’64: Book Signing February 10 at R-MC

Jan 01, 2017

1/30/17 

Macon-Brock-1Randolph-Macon College alumnus Macon F. Brock Jr. '64 is the author of One Buck at a Time: An Insider's Account of How Dollar Tree Remade American Retail (Beachnut Publishing, 2017). The book, co-written with Earl Swift, traces Brock's success as an entrepreneur.

The Richmond Times-Dispatch published an article featuring Brock and his book on Sunday, January 29.

Randolph-Macon College will host a book signing on Friday, February 10, 2017 at 3:00 p.m. in the lobby of Brock Commons (304 Henry Street). Members of the R-MC and greater communities are welcome to meet one of the college’s most distinguished Yellow Jackets, and to learn more about his path to success.

In 1986 Brock co-founded Dollar Tree, Inc. He served as CEO of the company from 1993 to 2003, and continues today as chairman of the Board of Directors. In 2015 the company purchased the Family Dollar chain of 8,000-plus stores. The book—a combination of memoir, retail history and growth-management handbook—highlights Dollar Tree’s commitment to being the store "where everything's a dollar," despite inflation and fluctuations in international currencies.

Brock-bookAn overview of the book states, "In One Buck at a Time, company cofounder Macon Brock leads readers through the twisty path that saw Dollar Tree mushroom from a humble five-and-dime in Norfolk, Virginia, into one of the fastest-growing businesses in America—one that today operates more than 14,000 stores, provides jobs for 165,000 people, and is climbing the Fortune 500."

Macon Brock Jr. '64
Throughout the years, Macon Brock and his wife, Joan Brock, have been generous supporters of the college. The Brock Sports and Recreation Center, the Brock Residence Hall in Thomas Branch, and renovations to Fox and Haley Halls were all made possible with the help of the Brocks. In addition, the Brocks endowed the Joan and Macon Brock Professorship in Psychology, and generously supported the construction of the Brock Commons student center through their $5 million gift.

Brock graduated from R-MC in 1964 with a B.A. in Latin. He went on to Quantico, Virginia for Marine Corps Officer training, served in Vietnam and was a special agent with the United States Naval Intelligence at the Norfolk Naval Station before co-founding K and K Toys and Dollar Tree, Inc. He served on the R-MC Board of Trustees from 1992 to 2009 and as its chair from 1999 to 2009, and he is a former member of the college's Board of Associates. In 2009 he received an Honorary Doctor of Laws degree from R-MC.

Brock served as chairman of R-MC's capital campaign, Building Extraordinary, a $125 million initiative. The Brocks gave millions to support the priorities of the campaign, including construction of a new science building, which is slated for completion in summer 2017.

The Chesapeake Bay Foundation's Brock Environmental Center, at Pleasure House Point in Virginia Beach, Virginia, is named in the Brocks’ honor and is one of the most energy efficient buildings in the world.

In 2014, the Brocks were awarded the Council of Independent Colleges Award for Philanthropy. In 2015 the CIVIC Leadership Institute presented the Brocks with the Darden Award for Individual Leadership.